Cause Related Marketing
“It takes 20 years to build a reputation and five minutes to ruin it.
If you think about that, you’ll do things differently.”
- Warren Buffet
Cause marketing began, on a national scale, in the early 1980's when American Express partnered with the nonprofit group that was raising funds to restore the Statue of Liberty.
American Express gave a portion of every purchase through its credit card to the cause plus an additional donation for every new application resulting in a new credit card customer.
The results are now legendary: the Restoration Fund raised over $1.7 million, and American Express card use rose 27%. New card applications increased 45% over the previous year. All this was accomplished with a three-month campaign.
Now, companies have fully embraced what is called “doing well while doing good”. Research shows that more than 84% of global consumers want to buy socially or environmentally responsible products and services.
Waverider Communications assists with the following types of Cause Related Marketing campaigns:
Underwritten Pubic Service Announcements
Social Media Marketing Programs
Co-branding Events and Programs
We look forward to speaking with you regarding how your business may be involved in Cause Related Marketing