The Case of Sales Collateral in a Hurry
The client had been invited to submit collateral materials to a seminar in Israel designed to help Israeli companies do business in the United States. We were made aware of the need at 4pm on Friday and due to shipping time the collateral material needed to be done first thing Monday morning.
We brainstormed with the client to determine what information needed to be provided. It was determined that we needed four separate sheets and that each sheet needed to be created from scratch. Upon receiving client approval for the designs late Saturday morning we went to work.
We created four custom one-sheet pieces and printed 75 of each sheet. We delivered the finished product to the client by 7pm Saturday night, more than 24 hours ahead of our deadline.