The Case of the Corporate Video Project
The client, a freight forwarding company with a complex story to tell, had produced a three-minute video that was a few years old and was laced with industry jargon. The client was looking to produce a video that was shorter, to the point and understandable to the lay person.
We met with the client, conducted a brainstorming session and established our desired goals and expectations for the project. As the production process moved forward we identified that the message would best be delivered in an animated format. Storyboards and script were presented and approved by the client and production began.
The finished product is a 1:03 animated video featuring a well-known voice over artist. We delivered to the client 100 DVDs, with the company’s logo laser printed on each disc. We also produced a continuous loop DVD that will be used for trade shows. The video is also utilized as a link on the signature line of the company’s email. The message is now clear, concise and is a key part of the client’s marketing efforts.