Musing From The Waves

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Feb 19
2 min

How Do You Know Which Way To Go? (Forecasting 101)

You can't know where you’re going if you don’t know where you’ve been. I’m sure someone must have said that before, I just don’t know the...

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Rob Simpson

Jan 15
1 min

The Value of Preparation

Boy Scouts: Be Prepared Famous Alliteration: Prior Preparation Prevents Poor Performance Yes, yes, we’ve all heard it before. Maybe the r...

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Rob Simpson

Dec 18, 2019
2 min

Sometimes Failure IS an Option

One of my favorite movies of all-time is “Apollo 13”. An amazing tribute to the courage and sheer force of will of those who were part of...

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Rob Simpson

Nov 20, 2019
1 min

Managing Expectations

Every time I hear “managing expectations” it reminds me of pizza. Strange, you say? Please bear with me. I learned many years ago how piz...

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Rob Simpson

Oct 16, 2019
1 min

Cell Phone Syndrome

I don’t mean do your employees use their mobile phones at work. I mean does your business employ a strategy where new clients are given t...

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Rob Simpson

Sep 18, 2019
1 min

Chess, Checkers and Social Media

Social Media has many wonderful benefits. Immediacy, direct engagement and the ability to specifically target your message are but a few....

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Moxie, Wrigley's and the Value of Momentum

Rob Simpson

Aug 21, 2019
1 min

Moxie, Wrigley's and the Value of Momentum

Two interesting examples of the value of consistent advertising: In 1920 Moxie outsold Coca-Cola and was the number one selling soft drin...

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Rob Simpson

Jul 17, 2019
1 min

The Case for Networking

“I should do more networking but____”. We’ve all said and heard this before but I submit that in the technology top-heavy world in which w...

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Rob Simpson

Jun 19, 2019
1 min

Plans and Planning

Winston Churchill said, “Plans are of little importance, but planning is essential.” Wise words. As most Financial Planners will tell you...

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Rob Simpson

May 15, 2019
1 min

Where Does the Money Go?

Financial Planners like to say people spend more time planning their vacations than their retirement. The same may be said for businesses...

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Rob Simpson

Apr 17, 2019
2 min

When Brooks Brothers Meets Chuck Taylor

Technology is King. The number of incubators, communal workspaces, development and innovation centers is growing exponentially, especiall...

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Rob Simpson

Mar 20, 2019
2 min

The Value of Regular Communication

It is better to communicate with business associates on a regular, consistent basis than to go on sporadic mass communication bursts. Thi...

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Rob Simpson

Feb 20, 2019
1 min

Small Details Can Make the Difference

I was walking the other day and passed a local health club. There was a sandwich board on the sidewalk promoting the cafe’s soft drink an...

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Rob Simpson

Jan 16, 2019
1 min

Business School + Sales = Huh?

An article in the July-August 2012 Harvard Business Review revealed that of the 479 accredited business programs at universities in the ...

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Rob Simpson

Dec 19, 2018
1 min

Know Thy Audience

Any time you try to communicate a thought to a person or group of people you should follow the first and most important commandment of co...

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