Musing From The Waves

You can't know where you’re going if you don’t know where you’ve been. I’m sure someone must have said that before, I just don’t know the author of such a pe...

Boy Scouts: Be Prepared Famous Alliteration: Prior Preparation Prevents Poor Performance Yes, yes, we’ve all heard it before. Maybe the reason hearing this r...

One of my favorite movies of all-time is “Apollo 13”. An amazing tribute to the courage and sheer force of will of those who were part of the Apollo program....

Every time I hear “managing expectations” it reminds me of pizza. Strange, you say? Please bear with me. I learned many years ago how pizza can be used to ex...

I don’t mean do your employees use their mobile phones at work. I mean does your business employ a strategy where new clients are given the world and your ex...

Social Media has many wonderful benefits. Immediacy, direct engagement and the ability to specifically target your message are but a few. In the hands of som...

Two interesting examples of the value of consistent advertising: In 1920 Moxie outsold Coca-Cola and was the number one selling soft drink in America. It was...

“I should do more networking but____”. We’ve all said and heard this before but I submit that in the technology top-heavy world in which we live, in person n...

Winston Churchill said, “Plans are of little importance, but planning is essential.” Wise words. As most Financial Planners will tell you, most people plan m...

Financial Planners like to say people spend more time planning their vacations than their retirement. The same may be said for businesses and marketing. Most...

Technology is King. The number of incubators, communal workspaces, development and innovation centers is growing exponentially, especially in the tech hotbed...

It is better to communicate with business associates on a regular, consistent basis than to go on sporadic mass communication bursts. This seems a simple eno...

I was walking the other day and passed a local health club. There was a sandwich board on the sidewalk promoting the cafe’s soft drink and smoothie offerings...

An article in the July-August 2012  Harvard Business Review revealed that of the 479 accredited business programs at universities in the U.S., only 101 have ...

Any time you try to communicate a thought to a person or group of people you should follow the first and most important commandment of communication: Know Th...