Blog | Waverider

Don't Call the Baby Ugly

Many years ago, I started my advertising sales career selling Yellow Pages Advertising. While it was a long time ago, it was not the...

What Do You Want Them to Remember?

A few years ago, I had a networking contact. When I first met him, I made an off-handed comment that I had the ability to write press...

Merchandising

I belong to a business networking group and at a recent meeting one of our members mentioned that while business had been good, he was...

How Do You Know Which Way To Go? (Forecasting 101)

You can't know where you’re going if you don’t know where you’ve been. I’m sure someone must have said that before, I just don’t know the...

The Value of Preparation

Boy Scouts: Be Prepared Famous Alliteration: Prior Preparation Prevents Poor Performance Yes, yes, we’ve all heard it before. Maybe the...

Know Thy Audience

Any time you try to communicate a thought to a person or group of people you should follow the first and most important commandment of...