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How Do You Know Which Way To Go? (Forecasting 101)
You can't know where you’re going if you don’t know where you’ve been. I’m sure someone must have said that before, I just don’t know the...
Rob Simpson
Feb 19, 20202 min read
The Value of Preparation
Boy Scouts: Be Prepared Famous Alliteration: Prior Preparation Prevents Poor Performance Yes, yes, we’ve all heard it before. Maybe the...
Rob Simpson
Jan 15, 20201 min read
Sometimes Failure IS an Option
One of my favorite movies of all-time is “Apollo 13”. An amazing tribute to the courage and sheer force of will of those who were part of...
Rob Simpson
Dec 18, 20192 min read
Cell Phone Syndrome
I don’t mean do your employees use their mobile phones at work. I mean does your business employ a strategy where new clients are given...
Rob Simpson
Oct 16, 20191 min read
Chess, Checkers and Social Media
Social Media has many wonderful benefits. Immediacy, direct engagement and the ability to specifically target your message are but a few....
Rob Simpson
Sep 18, 20191 min read
Moxie, Wrigley's and the Value of Momentum
Two interesting examples of the value of consistent advertising: In 1920 Moxie outsold Coca-Cola and was the number one selling soft...
Rob Simpson
Aug 21, 20191 min read
The Case for Networking
“I should do more networking but____”. We’ve all said and heard this before but I submit that in the technology top-heavy world in which...
Rob Simpson
Jul 17, 20191 min read
Plans and Planning
Winston Churchill said, “Plans are of little importance, but planning is essential.” Wise words. As most Financial Planners will tell...
Rob Simpson
Jun 19, 20191 min read
Where Does the Money Go?
Financial Planners like to say people spend more time planning their vacations than their retirement. The same may be said for businesses...
Rob Simpson
May 15, 20191 min read
When Brooks Brothers Meets Chuck Taylor
Technology is King. The number of incubators, communal workspaces, development and innovation centers is growing exponentially,...
Rob Simpson
Apr 17, 20192 min read
The Value of Regular Communication
It is better to communicate with business associates on a regular, consistent basis than to go on sporadic mass communication bursts....
Rob Simpson
Mar 20, 20192 min read
Small Details Can Make the Difference
I was walking the other day and passed a local health club. There was a sandwich board on the sidewalk promoting the cafe’s soft drink...
Rob Simpson
Feb 20, 20191 min read
Business School + Sales = Huh?
An article in the July-August 2012 Harvard Business Review revealed that of the 479 accredited business programs at universities in the...
Rob Simpson
Jan 16, 20191 min read
Know Thy Audience
Any time you try to communicate a thought to a person or group of people you should follow the first and most important commandment of...
Rob Simpson
Dec 19, 20181 min read