Social Media Marketing
Establishing a Social Media Presence (creating a Facebook page, Twitter feed, etc.) is only one-third of the equation when it comes to being effective on Social Media.
Step one is, yes, the creation of your platforms. Step two is creating content on a regular basis and making sure it is posted in a timely fashion. Step three is the step most often overlooked. If you have a presence and post regularly you still need the analysis component of the equation in order to make sure you are reaching your audience effectively.
Interpreting metrics correctly will allow you to make the right decisions regarding which advertising to invest in, what platforms to invest in, and how to achieve the best return on investment.